PRRD wants a naming rights and sponsorship policy drafted for its assets

Stemming out of a recent Chetwynd Civic Properties Commission (CPC) meeting, Peace River Regional Board will now being working on a sponsorship and naming policy for all Peace River Regional District assets.

The CPC is working towards obtaining grants to develop a spray park on the Chetwynd Recreation Centre grounds -  a project that was budgeted for in the PRRD’s Annual Financial Plan in 2020, subject to receiving 100% grant or sponsorship funding for the project.

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"In doing so, the CPC was approached by a potential sponsor who has offered funding, subject to naming rights for five years. Without a policy in place, there are no guidelines to follow and it makes it challenging for the Regional Board and Commissions to assess options related to sponsorships and naming rights," recommends the CPC in a resolution on Sept. 22.

"It is recommended that the policy be established to outline the requirements and process for consideration of sponsorships for all PRRD assets, whether managed directly by the PRRD or overseen by a Commission," was approved and carried with no comment from PRRD directors.

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