Now a movement celebrated across the globe, Pink Shirt Day has humble beginnings. Inspired by an act of kindness in small-town Nova Scotia, CKNW Kids’ Fund, working with partners Boys & Girls Clubs and 980 CKNW, was inspired to raise funds to support anti-bullying programs.
As the Pink Shirt Day movement grows each year, the world not only sees more and more people practicing kindness – both online and off – the funds raised through official merchandise sales and donations to help hundreds of kids affected by bullying. Since 2008, net proceeds of over $2.3 million have been distributed to support youth anti-bullying programs in British Columbia and throughout Western Canada.
In 2019 alone, they were able to support programs that impacted more than 59,000 youth and children.