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A new look to your mirror

We’ve all worked hard at getting the right product. We’ve spent time on detail, getting parts right and making the read and stories new and interesting. When we say, “Hey, what are we going to do on this one?” we literally have an open page in front of us.
Rob Brown

After years in journalism, one gets to learn many incredible lessons, and the team here at the Dawson Creek Mirror are putting their experience into to the new looking, feeling and reading newspaper. The product and redesign you hold and read today reflects this collective experience.

However, it is more than a look and feel – there will be a change in the way we will go about reporting and bringing readers the news each day from the community. Everyone on the editorial team has some great material thus far: strong and interesting stories, and developing photography.

We’ve all worked hard at getting the right product. We’ve spent time on detail, getting parts right and making the read and stories new and interesting. When we say, “Hey, what are we going to do on this one?” we literally have an open page in front of us. 

The new work is coming along well, and we’re only a day or two in on the redesign and about two weeks with the new team. Now it is time for the new look to our offices. The Batcave. Santa’s Workshop. Mission Control.

Whatever we’re going to call it, there is a whole a lot of positivity going down. We’ll have some double reporting going on, because, like harmony guitars or the double drumming of a progressive rock band on tour, we’ve got a pair of strong reporters playing here.

This is one of the most exciting things I’ve been involved with – and I’ve had a few over the years – but there are great ideas here, killer ideas. We’ll start rolling them out right away. Weekly newspapers have changed the landscape of this country. It is almost impossible to explain, even to a journalist. Community newspapers are the true monsters of journalism. There are hundreds thriving in every province. I see the reporting as almost blues-based reporting – something that only ages like a fine wine.

Using a writing term, this is a new chapter. This is a brand new sounding, looking and reading Dawson Creek Mirror. 

We’ve specifically gone for a more powerful, clean approach – a larger community spread, focus and read to the paper. This is encouraging and exciting, and is really a fresh start for the product.

We’ll keep our journalism torch burning bright, but also add some high energy features while keeping the spontaneity of the day, where the stories are at and what is going on in the community over a 24-hour cycle that is still as exciting as ever.

Still, we want to shine brighter, shedding different lights on scenes that are already here in Dawson Creek. 

Seeing what these guys have put down already is amazing – it should scare the hell out of journalists. It is crazy good.  

—Rob Brown

Managing Editor