It’s been half a year of blasting off in Dawson Creek at Starbuds - and the astronauts on board the green shuttle now look to a new horizon as edible products - and more - become legalized over the next half year.
Dawson Creek was the first city in BC to have a cannabis franchise store, the area was ahead of the curve and it speaks to the growth of the industry both at a municipal level, and from a customer base - says Starbuds owner Matt Rivard.
With cannabis locations in Tumbler Ridge, Pouce Coupe, three in Dawson Creek (and a handful of more applications pending) the south Peace has been full green ahead. Fort St. John has applications for five stores. None are open.
Rivard says the reason is people willing to learn.
“The public’s willingness to come in, and get educated, and learn some knowledge whether they’ve come in looking for purchase or not,” he says.
Advertising laws around cannabis are still tight - however Rivard can say he has so much product, that he cannot advertise it. That in of itself - may be an advertisement.
The next frontier comes this fall where edibles, vaporized products and more are expected to become legal - from shatter to more common foods beyond oil at the moment.
“Our plan is to be more out there in the community over the next six months - including reaching out for a few “joint” ventures, including plans for a green and “elevated” painting and art night in the fall,” says Rivard.
Much like Wine and Art, but with a different green muse motivating painters.
“These are some potential social situations where we are exploring activities and other education sessions.”
Another attraction on the general cannabis scene is the ability now to do genetic testing from cotton swabbing samples to cater CBD and THC use to the individual.
“Everyone’s make up is different, and this is just another innovative step to cater individually to people - which is the whole point at this stage - altering people’s perceptions about cannabis - whether they use it or not.”