Mile 0 tourism season is hotter than ever

Staff at Dawson Creek’s Visitor Information Centre, as well as at the Alaska Highway House have been keeping visitors in DC and getting them to spend more time, money and memories here in the Mile 0 City. 

Individual staff at the AH House are often seen taking photos of families and couples in front of the Mile 0 marker, while VIC staff are often tour guides through the downtown walking and talking tour of DC. 

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Hilary Gould recently spent the afternoon playing tour guide to a family from Texas on a Dudes Family Adventures. 

When groups or families phone in advance we can certainly take the time to point out sites they may have missed and talk about the history of Dawson, the highway, and the area,” she says. 

DC city council declared June, July, and August “Be a Tourist in Your Own Town” months. Residents and visitors taking photos and #hashtagging throughout DC are entered to win weekly and monthly draw prizes. 

“We’re going with #exploredc this year.”

Those tagging their DC and area tourism experience picked up the ultimate night out package for a couple, including a pair of tickets to Alabama and dinner at Sola’s.

“The season has been going well, steady compared to previous years, and we are seeing more motorcycle traffic this year,” adds Gould. More prizes roll out this month!

Ryan MacIvor with Spectra Events says tourism and event marketing is an opportunity to let people know there is a lot in the community to do, helping people experience Dawson Creek and Mile 0 in their own special way.

Glenn Ledbetter was passing through with his wife for the first time since the 1970s.

“It is truly a different era; both on the highway and in DC. The road was dirt and gravel back then, with many many more twists and turns. The only advice we were told was to bring spare tires. We drove the highway and back three times back in the 70s on the same set of tires.”

Gould says in addition to gearing up for Cruisers this weekend, fall fair is on their horizon already as well. 

Tourism in your own town has rubbed off on Mirror writer Robin Gibson. 

“What better past-time is there to pick up a bit of knowledge?  Here is something to consider; we all have the opportunity to be travel ambassadors. We just have to check out the sights.”

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